Web Management Care Plans
Our Web Management Care Plans are NOT just hosting plans!
How to put a lid on your website's ongoing costs and updates
Your Business Website Is a VITAL MARKETING TOOL that needs to be constantly UPDATED, protected against SOFTWARE hackers, REGULARLY provide new information to your customers and needs to generate new sales leads and MONEY!
Surveys have shown that business owners are being taken for a ride by unscrupulous web designers charging high fees - whenever they want to update or add to their websites. Website owners find it very difficult to budget accurately for web expenses. Every website needs ongoing web support, software upgrades and advice on demand and so on — but preferably for a budget-friendly fixed fee - with no surprise costs.
The unique features of our Care Plans include:
Website Hosting and Email
- Optmized high-speed, reliable web hosting with unlimited bandwidth and storage
Software Management & updating
- Software, Plugins, Scripts and theme updates and installations
Daily Data Backups and Web Security
- Monitoring uptime availability and hack attacks
SEO Search Engine Optimization
- Online business exposure & Reputation management
Content Management
- Blogging, Article writing and Social Media posting
Digital Marketing & Automation
- Newsletters, conversion funnels and Client Relations (CRM)
Are you as serious about your website as we are?
We only offer our Web Management packages to our own 247highway clients (who host their websites with us).
We know your website intimately because we built it or have at least worked on it. We know every line of code and all of the variables and combinations of things that hang together to make it work. We also know Wordpress like the back of our hands - we've been using it every day for over 12 years - 95% of our websites are built on this incredibly flexible CMS software framework.
So 247Highway are in the best position to keep your website up and running and open for business and we can do that with one of our unique Web Management Plans. This Web Management Care Plan service is NOT JUST A HOSTING PLAN - that is only a small fraction of the services included.
Time is a limited commodity - good web developers like 247highway are working flat out these days and it doesn't look like that's going to change in a hurry. So we have made our web management packages available by application only.
So, in all honesty, we're only interested in working with clients who understand the value that their website adds to their business and are serious about their long-term growth and profitability.
Your Website Is Critical To Your Business
The greatest myth in Internet marketing is: "If you build it they will come."
Your website should be earning you money.
It generates leads, customers and revenue (or at least it should). It's a channel through which customers, suppliers, potential new staff and partners will find you and engage with you.
As a marketing investment, your website is not on the world wide web as "a cultural art experience" or to provide free information; it’s advertising.
Your website is core to the success of your online marketing strategy and you want peace of mind that it will be up and available for your visitors 24/7 without interruption.
A website is no longer a "set and forget" part of your business.It is a living, breathing strategic marketing tool that needs constant attention to flourish and grow, bring you new customers & deliver a solid return on your investment.
Building a website is easy in comparison to maintaining it. The important work actually starts AFTER your website launch.
All software needs updating.
Just like Microsoft Office and your smartphone software needs updating, so too does your website. As technology evolves, website software is constantly being updated to make it more secure, faster and more visible to search engines.
Out-of-date website software not only invites trouble but penalties from search engines like Google. And if Google's not happy – nobody is happy. Really – you won’t be happy if you’re penalized by Google… trust us.
More importantly, your website is a marketing tool for your business and therefore requires extra care to make sure it continues to perform its' intended purpose.
More and more websites are getting hacked and attacked, including the big players like Twitter and Facebook as well as millions of small businesses every day. Ransomware, anyone? It's the nature of the world we live in and unfortunately websites are an easy target.
The internet is no place to be unprotected and without regular maintenance, your site is vulnerable to hackers and their trickery.
All Software Is Vulnerable
The internet is no place to be unprotected.
What's with all this ongoing technical maintenance?
Life is full of little jobs that aren’t particularly fun to do, but things get ugly if you don’t.
Ongoing Technical Maintenance
Brush your teeth. Pick up your socks. Make your bed. Wash the dishes. Life is full of lots of little jobs that aren’t particularly fun to do, but things get ugly if you don’t.
Maintaining a website is just the same - there are certain things that must be done. Neglect them, and bad things may happen:
- Your site may load as slow as molasses.
- Important functionality might break into a hundred pieces.
- Your visitors’ computers may be infected with malware or hacked.
- Your site may be blacklisted by search engines.
- Your site will become outdated and outmoded.
How long does maintenance take? Everyone’s site is different, and your maintenance priorities will be different too. Here are our recommended task lists. Feel free to use them and adjust them to your needs ... or better yet, just give all those tasks to the clever support team at 247highway and have peace of mind knowing they are being quickly and properly done.
Daily Maintenance Checklist
- Uptime monitoring: Visit your site throughout the day to make sure all the pages are loading correctly. If your server goes down, contact your ISP for assistance.
- Backup and Security: Perform a daily offsite backup of the WordPress files and databases, especially your blog articles and images. Don't let your hosting company tell you that 1 backup is enough.
- Daily security report: Use a website security monitoring service to report when something suspicious occurs and and act immediately to fix the problem.
- Webmaster tools. Use these tools from the various search engines to monitor messages and resolve errors.
Weekly Maintenance Checklist
- Comment moderation: Approve or spam any article comments in your moderation queue, and check your spam list for false positives. This is a daily job If you get a lot of comments.
- Updates of software: Update WordPress along with your plugins and themes immediately new versions are available.
- Malware scan. Scan for any infected files or malware and take action when infections occur.
- Check plugins against vulnerabilities listings and replace blacklisted ones.
Monthly Maintenance Checklist
- Visual inspection: Inspect your website and check for problems with layout or formatting. Do this with different web browsers and on mobile devices for responsiveness checking.
- Update all out-of-date text, phone numbers, names on all the pages.
- Add new pages and products, services or courses, etc.
- Verify backups: Make sure that your backup files are not corrupted and save correctly to multiple online locations.
- Analytics: Use Analytics to review traffic and trends, referrals and page-flow. Use the info to direct your content planning & SEO efforts.
Quarterly Maintenance Checklist
- Change passwords: Don’t make it easy for website hackers—always use strong passwords and change frequently.
- Minimize users: Delete or downgrade unnecessary users and remove spam registrations, etc.
- Delete plugins and themes: Deactivate and delete all unused plugins and themes to avoid website overhead and the risk of vulnerabilities.
- Clean out Media Library and Trash posts: Clean out Trash and delete unnecessary files.
- Fix broken or dead links and 404 errors.
- Check your contact form: Use the form to check if its working correctly.
- Optmimize your databases: Delete any revision drafts, transients, etc.
- Speed audit: Use various tools to do a page speed test to see how fast your site loads and take steps to improve.
- Review all your pages. Update all your pages and especially your Contact page details.
- Review your plugins: Check and test new plugins that are better than those you’re currently using.
Annual Maintenance Checklist
- Review your entire site: Ask a colleague to evaluate your entire site to find UX problems or other content issues that you’ve overlooked.
- Renew all your software licenses for premium plugins and theme
- Copyright Notices & Policies: Update the copyright date. Update all legal Policy and Terms of Use information.
After you have completed your maintenance checklists ... remember that you still have to do your SEO, create content, post to Social Media and other regular marketing.
Who will be running your business while you are doing the technical stuff?
Do It Yourself?
But can’t I do it myself, you ask? Sure … you could do it yourself. Any novice can update their plugins, but it takes years of WordPress experience to know when an update is likely to break something.
Then you need to know how to fix the site if things go wrong. Updates are better left to the professionals.
Keeping your website up-to-date, backed up and secure can be time consuming and a little (lot!) of tedious tasks. It takes you away from what you should be doing, which is building relationships with your customers, staff and partners.
The technology continues to evolve and there is no way you can keep abreast of all the trends and developments - nor should you - instead of spending precious time learning all about plugins, technology updates and malware scans, take that time to make your own business truly take off.
We'll do all the "heavy-lifting" technical things you don't want to do so you can just enjoy being a superhero to your customers.
We just know that you have better things to do ... like sell your products and services, provide top-flight customer service, and make plans for making your second million.
Do it yourself?
How great would it be to not have to worry about all the technical stuff?
Content Management or Digital Marketing
The greatest myth in Internet marketing is: "If you build it they will come."
Content Management and Digital Marketing
A good website is always changing and growing - that means the site needs new content. Fresh up-to-date content. Quality content. Our Content Management includes the creation of your blog posts for you - published on your blog PLUS on 4 Social Media platforms.
According to the Institute of Content Marketing survey, small businesses with blogs get 126% more lead growth than small businesses without.
A whopping 77% of internet users read blogs. Combine that stat with the fact that small businesses with blogs see more lead growth. Regular blogging is a go-to content marketing strategy for a reason – it works
Content Management includes recommendations and help with planning a content campaign schedule to assist you in reaching your marketing goals. We offer digital marketing in the form of a client newsletter service to your mailing list - we do your newsletters for you.
Content Management & Digital Marketing are vital for a successful online presence - neglect them at your own peril.
Your competitors are waking up (or maybe leading the way) and innovating with new websites and online strategies. The world is getting smaller as more of us connect to the web and that means that it is only going to get harder to keep up, let alone stay ahead of the pack.
So whether it be a simple question like how to add a page, a marketing question on how to get more visitor traffic, or a technical question about the latest Google update, we’re here to hold your hand. And we won’t sting you for the privilege every time.
Working with us means your website will continue to drive attention and customers into your business at a fraction of the time and cost it would take to do it yourself.
Our Web Management Care Plans
Important Notes:
- During updates of core software and plugins your site will be temporarily unavailable for a few minutes. We make every attempt to not be intrusive during business hours unless there are urgent security updates.
- **Premium Theme and Plugin updates - 3rd party software - Package 2-4: This support requires a high level of technical knowledge and skill to troubleshoot updates that conflict or change the basic operations of the website. It is the client's responsibility to test the website thoroughly after each update and report any problems. In this case, you can pay us to fix the new theme layout/plugin conflict problems or direct us to revert back to older versions - whichever is the fastest. We have the right to exclude the updating of any specialist plugins purchased by the client that do not conform to Wordpress and security standards of programming.
- Duration of service is per calendar month - payable in advance by the 1st of the month. All plans require 1 month's cancellation notice after the initial period. Best Value: Pay Annually and receive a nice fat big 12% Discount. Agencies may request a reduced / bundle rate for your own host servers or any Wordpress Multi-site installations you may have.
- Ad Hoc / Out of contract Website Support and Content updates: We prefer to quote per project to ensure that you receive the best value. Normally will be charged at prevailing support or development rates at the time.
- We own the intellectual copyright, markup, CSS and other scripts, plugins, themes or code and we license these to you for use on only this package and only for the duration that the website is managed and hosted with 247highway i.e. on subscription basis - unless otherwise purchased directly by you.
- All fees are payable in advance no later than the 1st day of every month as we have strict obligations to other 3rd party service providers for hardware, storage, subscriptions, support, etc. Late payments could result in re-connection & additional administration fees being levied & these will be passed on to you. We reserve the right to modify, adapt and change the options, activities and tasks of the Web Management packages at any time - but you will be notified early if this happens.
- We accept payment via Credit Card, Cheque Card, and instant EFT using our secure online payment processor, PayFast (South Africa / USA). We use Lloyds for all United Kingdom customer payments. Fees will be reviewed annually and renegotiated.
Frequently Asked Questions
Please review the plans, decide which best aligns with your business and get in touch with us to discuss how to move forward.
All the packages are designed to offer you peace of mind and the assurance that you have a skilled partner who can help you achieve your web and online digital and content marketing objectives.
WE DO IT FOR YOU so that you can do what you do best ... RUN YOUR BUSINESS!