Make your Website more Trustworthy

Tuesday, April 6th, 2010

There are thousands of websites out there all fighting for a bigger bite of the pie — so how does a potential customer choose the one where he will finally make a purchase? People are also very wary of being scammed online (with good reason) — so how do you make your website stand out from the rest and get your potential client “to feel” that you can be trusted to provide a good product or service?

Here are a few ideas that will go a long way in making your website appear trustworthy and reputable:

 
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Tags: web content, website promotion
Posted in Marketing - Online, Web Design and Content | No Comments »

How to Promote Your Web Site

Tuesday, April 6th, 2010

In order for you to make sales via your website you need to get visitors (traffic) — not an easy task without the right type of promotion and advertising. A website without targeted traffic is a dead thing! Here are just a few ideas on how to promote your website while you are doing non-business related tasks in your everyday life. I am sure you will think of dozens more …

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Tags: promote your website, website promotion
Posted in Marketing - Offline | No Comments »

SEO – Do it or Die in the Search Engines

Monday, March 22nd, 2010

Search engine optimization (SEO) is the use of tools and techniques to promote your website and to to help your website get higher page rankings in search engine results page listings (SERPs).

The ultimate aim of any website owner should be to get yourself on the first results page and, better yet, in the top half of the page. This is really the only way that you will generate public visibility of your website’s existence and, as a result, generate more customer traffic – FREE search engine traffic that could lead to a potential increase in income and more business for you.

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Tags: search engine ranking, SEM, SEO, website promotion
Posted in Search Engine Management (SEM) | No Comments »