The importance of Link Building – Bing SE

Tuesday, April 6th, 2010

Microsoft’s Bing Search Engine recently published information about building back links to your site. It discusses how Bing handles inbound or “back” links. Their suggestions also apply to other search engines such as Google, Yahoo, etc. I have summarized the main points here for you.

Read the rest of this article »

Tags: inbound links, link building, reciprocal links, SEM, SEO
Posted in Marketing - Online | No Comments »

SEO – Do it or Die in the Search Engines

Monday, March 22nd, 2010

Search engine optimization (SEO) is the use of tools and techniques to promote your website and to to help your website get higher page rankings in search engine results page listings (SERPs).

The ultimate aim of any website owner should be to get yourself on the first results page and, better yet, in the top half of the page. This is really the only way that you will generate public visibility of your website’s existence and, as a result, generate more customer traffic – FREE search engine traffic that could lead to a potential increase in income and more business for you.

Read the rest of this article »

Tags: search engine ranking, SEM, SEO, website promotion
Posted in Search Engine Management (SEM) | No Comments »

How Long Will it Take For SE Rankings (PR)?

Tuesday, March 16th, 2010

Its not just enough to get indexed by the Search Engines. Traffic (and customers) don’t just come flooding in. Depending on the market industry that you are in, the competition on the web can be enormous. There are many, many industries that are “over-saturated” and there are thousands of similar websites, all trying to get the same customers.

Obviously, if this describes your business, its not possible for you to start a new career now – so what can you do to get more visibility amongst your competitors?

Read the rest of this article »

Tags: Page Ranking, PR, SEM, SEO
Posted in Search Engine Management (SEM) | No Comments »

The Importance of Search Engines – How they Work

Monday, March 15th, 2010

To be successful, Search engines need to provide their users with the most relevant and up-to-date information to match the search words that were input by the user.  SE’s are made up of extremely sophisticated algorithms and technology which allow users to find appropriate and relevant websites as quickly as possible.

Read the rest of this article »

Tags: Page Ranking, SEO
Posted in Search Engine Management (SEM) | No Comments »

Search Engine Optimization Results Take Time

Wednesday, February 10th, 2010

Okay, so now you have your website up and running. You have submitted your website details to as many appropriate search engines as possible. Now what?

You have to get visitors or “traffic” to your site but why can’t people find you when they do a search?

How long will it be before a search engine “robot” or “spider” comes snooping around your site and starts to index your pages? Well, that depends …

Read the rest of this article »

Tags: search engine ranking, SEM, SEO
Posted in Search Engine Management (SEM) | No Comments »