Welcome to 247Highway News Blog!
The Internet is the perfect place for you to establish your presence and increase your exposure to your target market. Our 247highway News is where you will find all sorts of information, suggestions, tips and general chatter about anything and everything related to the internet and, in particular, to Online Marketing of your website, products and services.
The main goal of this blog is to inform / guide / show you which online techniques are the most effective and which you can adapt for your type of business. We provide you with the latest information in marketing trends (online and offline) so that you can make the most of your marketing efforts and budget.
Marketing is a never ending process and the goal of any business is "making more sales." Many, many people fail dismally on the internet because they think that once they have a website they can sit back and the customer's come flooding in! Sorry ... it doesn't work like that! Remember you are competing against MILLIONS of other websites so the likelihood of someone finding yours is very small - unless you constantly plug away at online and offline marketing and do everything possible to be "visible" on the WWW.
Using the Internet for marketing, advertising and promotions is very cost-effective as opposed to print media. It is also much more measurable and targeted towards the people you want to reach i.e. your target market of hungry customers!
We hope that our 247News Blog gives you the information that you need in order to turn your website into an effective marketing tool that will attract more and more customers and service your existing customer base at the same time.
We would love to know what interests you and what topics you'd like to know more about so here. Feel free to add comments to the various articles and share your thoughts with our other readers.
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Here are some of our latest articles - Happy Reading!
2010 Special – "Rent a Website" – Limited Offer
March 1st, 2010
Small Business / Professionals / Tourism / Guesthouses / B&B’s
This is the ideal starting point for a small business owner or professional who wants to enter the online world and check out how a website will benefit them – before taking the full plunge. Use our Rent a Website package to get a fully functional, professionally designed site, complete with free maintenance updates and support at a minimal price.
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Tags: 2010 special, rent a website, special offer
Posted in
247 Chatter & Announcements |
No Comments »
Make your Website more Trustworthy
April 6th, 2010
There are thousands of websites out there all fighting for a bigger bite of the pie — so how does a potential customer choose the one where he will finally make a purchase? People are also very wary of being scammed online (with good reason) — so how do you make your website stand out from the rest and get your potential client “to feel” that you can be trusted to provide a good product or service?
Here are a few ideas that will go a long way in making your website appear trustworthy and reputable:
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Tags: web content, website promotion
Posted in
Marketing - Online, Web Design and Content |
No Comments »
Press Release Writing Tips and Ideas
April 6th, 2010
A Press (media) release is one of the most cost-effective ways to get promotion for your online business — FREE. Many businesses ignore this type of promotion simply because they don’t know how to write a press release. It’s important to promote your online business with press releases because of the wide coverage of the media all over the internet and in your local area.
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Tags: media release, press release
Posted in
Marketing - Offline, Marketing - Online |
No Comments »
How to Promote Your Web Site
April 6th, 2010
In order for you to make sales via your website you need to get visitors (traffic) — not an easy task without the right type of promotion and advertising. A website without targeted traffic is a dead thing! Here are just a few ideas on how to promote your website while you are doing non-business related tasks in your everyday life. I am sure you will think of dozens more …
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Tags: promote your website, website promotion
Posted in
Marketing - Offline |
No Comments »
Advertising on Afrikaans websites
April 6th, 2010
There are a number of Afrikaans websites that accept free or paid adverts. They are very active and have thousands of visitors. Some do insist that your site must be in Afrikaans — that can be easily solved by putting up a summary page in Afrikaans on your website that you can point their link to.
I will keep adding to this list as I find more and more – so check back often. If you have found any other interesting links please send me an email and I will add them to this page for all to use.
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Tags: Afrikaans, Afrikaans Websites
Posted in
Advertising links |
No Comments »
The importance of Link Building – Bing SE
April 6th, 2010
Microsoft’s Bing Search Engine recently published information about building back links to your site. It discusses how Bing handles inbound or “back” links. Their suggestions also apply to other search engines such as Google, Yahoo, etc. I have summarized the main points here for you.
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Tags: inbound links, link building, reciprocal links, SEM, SEO
Posted in
Marketing - Online |
No Comments »
Getting to the top of Search Engines with inbound links
March 25th, 2010
Inbound links are links from another external site that point to a page on your site. Google and many search engines see link popularity as part of the way they evaluate and rank your website. An inbound link from another reputable website is seen as a “positive endorsement or vote” towards the quality of your website.
These links form a vital part of online marketing and the more links from other relevant websites to yours, the better. Here are some ways to get one way links pointing to your website.
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Tags: inbound links, link building, linking
Posted in
Search Engine Management (SEM) |
No Comments »
SEO – Do it or Die in the Search Engines
March 22nd, 2010
Search engine optimization (SEO) is the use of tools and techniques to promote your website and to to help your website get higher page rankings in search engine results page listings (SERPs).
The ultimate aim of any website owner should be to get yourself on the first results page and, better yet, in the top half of the page. This is really the only way that you will generate public visibility of your website’s existence and, as a result, generate more customer traffic – FREE search engine traffic that could lead to a potential increase in income and more business for you.
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Tags: search engine ranking, SEM, SEO, website promotion
Posted in
Search Engine Management (SEM) |
No Comments »
How Long Will it Take For SE Rankings (PR)?
March 16th, 2010
Its not just enough to get indexed by the Search Engines. Traffic (and customers) don’t just come flooding in. Depending on the market industry that you are in, the competition on the web can be enormous. There are many, many industries that are “over-saturated” and there are thousands of similar websites, all trying to get the same customers.
Obviously, if this describes your business, its not possible for you to start a new career now – so what can you do to get more visibility amongst your competitors?
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Tags: Page Ranking, PR, SEM, SEO
Posted in
Search Engine Management (SEM) |
No Comments »
The Importance of Search Engines – How they Work
March 15th, 2010
To be successful, Search engines need to provide their users with the most relevant and up-to-date information to match the search words that were input by the user. SE’s are made up of extremely sophisticated algorithms and technology which allow users to find appropriate and relevant websites as quickly as possible.
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Tags: Page Ranking, SEO
Posted in
Search Engine Management (SEM) |
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